#Corona beer alcohol percentage how to#

Retrieved March 10, 2022, from Ĭorona is a Pale Lager beer, which is pale to golden in color, has a strong flavor of hops, and is well attenuated. (Mexicanist 2022)ĢA – International Pale Lager / BJCP 2015 styles. Another head-start Corona had was the already established and improving lagering process, to allow for a clearer path to success for creating a fine brew such as Corona. (Mexicanist 2022)Īs a result of the already established and growing industrialization, Corona had a head-start over previous brews, as it could make use of railroad expansion for the exportation and transportation of the brew and its ingredients to allow mass production and shipping. Already established breweries moved closer to the border for the same reason, becoming tourist spots where Americans went to drink beer. Prohibition in the United States in the 1920s aided the opening of new breweries on the border of Mexico and the U.S. Mexico had roughly 36 beer makers at the turn of the twentieth century. Industrial production in Mexico began to take more shape during the Porfirian period, made feasible by the expansion of railroads, which enabled further integration of brewing businesses that had been founded.Brewing plants were built, such as the “Cuauhtémoc breweries in Monterrey, Moctezuma, Veracruz and the Compañía Cervecera de Toluca y México.” (Mexicanist 2022)

Soon later in the mid-1990s, the United States top-selling imported brew was none other than Corona, a position that still holds up to this day (MentalItch 2022).Ĭorona Advertising: Corona Beer, Corona, Beach. In 1989 Corona created a soon-to-be best-seller, Corona Light. 33 years later, Corona began offering their lager in cans as well as bottles, a massive expansion for the company. Because of this, the Corona brand exploded in popularity, and black markets mainly in New York, Colorado, and Denver were drowning in success. Later on, in 1976, Grupo Modelo took advantage of an opportunity their northern brother, the U.S. In the end, Grupo Modelo’s aggressive advertising caused the decline of Pulque’s success, and an everlasting increase in Corona’s, resulting in the population declaring Corona as the Mexican beer. In 1937, Grupo Modelo began pouring more resources into the marketing of the beer, naming Corona Extra a fine quality brew to gain advantage and stand out from its rival beer in Mexico named, “Pulque”, which was a Mexican-indigenous beverage. One decade after the original brew, a variant of Corona named, “Corona Extra” earned itself the name of one of Mexico’s best-selling beers, mostly due to the marketing strategy of combining the beer and a tropical beach. In the end, Grupo Modelo ended up using clear, transparent bottles, in which the unique shape of the bottle has become an ever-growing legendary symbol for the brand.

#Corona beer alcohol percentage how to#

The year after the establishment of Corona, Grupo Modelo was debating on how to store Corna, in which they considered using “dark-coloured bottles to preserve and improve the beer’s flavor”. Corona’s first original brew is of German origin, as German immigrants made up the majority of brewers at the time. Retrieved February 3, 2022, from Ĭorona was first established in 1925, just 7 years after the end of The Great War, at the “Cervecería Modelo” (Grupo Modelo) company in Mexico City, Mexico, to celebrate their 10th anniversary (Craft Beer & Brewing 2022). Corona has created its identity by associating itself with a calm, tropical, white powder beach through its advertisements, allowing you to really feel like you’re able to sit back and relax with an ice-cold Corona. Corona was crowned the “world’s most valuable beer brand”, and has achieved so by using a classic recipe of the “finest water, malted barley, hops, corn, and yeast, and is especially known for its pils malt, and maize, which yields the smoothest beer within the industry (BakersPlus 2022). 1 best-selling Mexican and imported beer in the U.S.A. Corona got its name and brand logo from the Cathedral of Our Lady of Guadalupe in the city of Puerto Vallarta, inspired by the “Corona” (crown) that she wore (Craft Beer & Brewing 2022). (Wikipedia 2008) Corona is known for usually being served with a wedge of lime or lemon in the bottle for extra flavor, as well as its distinctive glass bottle with its iconic crowned logo. The Mexican lager known as “Corona”, is a variation of beer that is brewed all across Mexico by its largest brewer Grupo Modelo, owned by Belgian company Anheuser-Busch InBev, and is exported to over 150 countries worldwide.